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Dual Pricing

Dual pricing is the practice of charging different prices for the same product or service to different groups of people. In Thailand, dual pricing is most commonly seen in the tourism industry, where foreigners are often charged more than locals for goods and services.

There are a few reasons why dual pricing exists in Thailand. One reason is that tourists are often seen as having more disposable income than locals. This is because tourists are typically not paying for things like rent or utilities, which can be a significant expense for locals. As a result, businesses in Thailand may be able to get away with charging tourists higher prices.

Another reason for dual pricing is that it can be difficult for businesses to know how much to charge locals. This is because the cost of living in Thailand can vary depending on the region. As a result, businesses may simply charge a flat rate to tourists, regardless of where they are from.

Finally, some businesses in Thailand may use dual pricing as a way to take advantage of tourists. This is especially true in tourist traps, where businesses may charge exorbitant prices for goods and services.

Dual pricing is illegal in Thailand, but it is still widely practiced. In 2023, the Thai government announced plans to introduce a dual-tariff structure for hotels, under which foreign tourists would be charged pre-pandemic prices, while discounted rates would be maintained for locals. However, it is unclear how this policy will be enforced.

If you are a tourist in Thailand, it is important to be aware of dual pricing. Here are a few tips to help you avoid being overcharged:

  • Do your research before you travel. This will help you to know what prices to expect for goods and services.
  • Be prepared to bargain. In many cases, you can haggle down the price of goods and services.
  • Be wary of tourist traps. These businesses are often known for charging exorbitant prices.
  • If you think you are being overcharged, ask for a receipt. This will help you to dispute the charge if necessary.

Dual pricing can be a frustrating experience for tourists. However, by being aware of it and taking steps to avoid it, you can protect yourself from being overcharged.

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